GRAND OPENING OF THE HARLINGEN STORE

The very successful franchisees, David Serna and his brother P.J. Serna, open their second store in Harlingen. The Serna family and various city dignataries were there to celebrte this exciting day for the Serna family and La Paletera. David and PJ Serna demonstrate that hard work and dedication pay off and that La Paletera is a great franchise opportunity!

GRAND OPENING OF THE McALLEN STORE

Pam and Norma Garza open their McAllen store on Trenton Road to excited customers who have waited for this store to open for several months. The store is well located with a drive-thru window to better serve its customers. The kitchen is state of the art and the dining room is great for birthday parties and other types of celebrations. We encourage people to stop by and visit this store and enjoy the large selection of menu items. La Paletera is proud to have Pam and Norma Garza as franchisees.

GRAND OPENING OF THE LAREDO HEB PLUS STORE

The Volpe family, an area developer, continues to hit home runs with their latest addition to a store at the HEB Plus in North Laredo. This unit is sharp and utilizes 800 square feet. The Volpe family pioneered the HEB relationship and now La Paletera is a strategic partner with this marjor, grocery retailer. The Volpe family has strategically developed the Laredo territory through hard work, dedication and following the La Paletera System. the Volpes also are instrumental in developing new products now used throughout La Paletera.