Dear Prospective Franchisee,

Expansion. Quality. Success. Three words sum up the leadership goals of La Paletera Franchise Systems. I am very proud to present you with this opportunity to join this timely franchise concept.

Our healthy paletas, fruit cups and smoothies have achieved widespread popularity with a broad market of consumers. What began as a Hispanic specialty food concept, growing quickly in markets familiar with the core products of paletas, fruit cups and fresh fruit smoothies, has exploded into new areas where the idea of using fresh, all-natural fruits as a healthy alternative to traditional snacks and desserts has been readily embraced. Our customers tell us, "better and healthier than we can get anywhere."

Should you qualify for a franchise, La Paletera will commit the following resources to your new business:

• Use of the trademarked name and logo of La Paletera
• Use of the La Paletera developed trade dress and a supply of uniforms
• Assistance with restaurant and kitchen design
• Full restaurant equipment and fixtures package
• Assistance with site location using our site selection criteria and our company experience
• Ten days of training to cover every aspect of store management
• Opening team to assist with the Grand Opening of your store for up to 4 days
• Complete Operations and Employee manuals
• Advertising kit for help with advertising and public relations ideas
• La Paletera preparation recipes and Recipe Manual
• Vendors of all other food products with preparation recipes
• La Paletera customized packaging materials such as to-go bags and logo cups
• La Paletera Commissary provided products

We have come to understand that the success of this concept involves the art of providing quality 100 percent natural fruit cups, fruit bars, smoothies and party trays in an environment that offers patrons comfort and dedicated customer service. We take great pride in presenting you with a specialty food concept that has proven to do just that.

Please take the time to review the enclosed information and complete the Request for Consideration Form. If you qualify and a mutual interest develops, we will present you with our Franchise Offering Circular and Franchise Application. We greatly appreciate your interest and hope you will find La Paletera to be an exciting business opportunity. Thanks again for your consideration—we look forward to the possibility of you joining our successful franchise team.

Yours very truly,

Clayton D. Johnson, President